15 Simple ways to improve your website (#9)

How to write better title tags for Google

Google sees your whole title tag, but it only shows about 65 characters in search results. Make those 65 count, as that’s what people see when your page appears on Google. Each page on your website should have a unique title. No duplicates. While keywords matter, avoid stuffing them in. Your title should be something that a person would want to click on. Keep it clear, relevant, and easy to read.

Plan your 301 redirects before you launch

Redesigning your website? Then, some URLs will change, and you’ll need a plan for that. For every old page with a new address, set up a 301 permanent redirect. This redirect tells Google and users where the content has moved. No guesswork, no broken links. If you handle this correctly, you can maintain the SEO value you’ve built over time.

Write your own product descriptions

Don’t just copy and paste product info from the manufacturer or other websites. It might save time, but it hurts your search rankings and turns people off. Google doesn’t like duplicate content. And your customers either. If your product page is just a clone of what they’ve seen elsewhere, there’s no reason to stick around. Take the time to write clear, helpful, original descriptions. It makes your pages more useful, more trustworthy, and more likely to rank well.

Design matters. But words get results

You can have a beautifully designed page, but if your headline is boring or your copy misses the mark, it won’t convert. Design grabs attention. But words keep people engaged, explain what you offer, and drive action. Focus on both the look of your page and the impact of your message. A powerful headline and clear body text can make a big difference.

The 3 essentials every online store needs

There’s a lot that goes into running a great online store, but three things matter more than anything else:

1. Trust
Shoppers need to feel safe. That means your store should look professional, be secure, and clearly show who’s behind it.

2. Simplicity
Make it easy to browse, buy, and move around your store. If someone is confused about what to do next, you’ll lose them.

3. Transparency
People want to know who they’re buying from. Show your contact details. Be clear about your shipping and return policies. Publish real reviews. If you make it easy to trust you, people are far more likely to buy.

Don't overdo your internal link anchors

Linking between pages on your website is a smart strategy. However, using keyword-heavy anchor text is not a good idea. It can make your site look spammy and may hurt your rankings. Google prefers natural-sounding links, just like your readers do. Instead of overloading on keywords, link naturally within a short phrase or sentence fragment. This approach is better for SEO and more enjoyable for your visitors.

A fast website is important for many reasons

Sure, Google says page speed affects only about 1% of your search rankings, but that doesn’t mean speed isn’t important. A website that loads quickly gives visitors a better experience. This leads to more clicks, more conversions, and more time spent on your pages. Whether it’s for SEO, user satisfaction, or business results, speed can give you a real advantage.

Focus on benefits, not just features

People don’t buy specs — they buy solutions. So if your product headlines are packed with technical jargon or dry features, it’s time for a change.

Instead of saying “Battery NiMH 2400mAh,” say what it does for your customer: “Never worry about finding an outlet at the airport again.”

That’s a benefit. It solves a problem. And it speaks directly to your visitor’s needs. Always lead with how your product improves someone’s life, not just what it’s made of.

Simplify navigation on sign-up pages to boost conversions

To increase sign-ups, simplify navigation on your sign-up pages. Removing extra links can help boost conversion rates. Why? Fewer links mean fewer distractions. When visitors see many options, they are more likely to leave the page. By cutting down or completely removing navigation, you keep users focused on what they need to do: sign up.

Use your website to save time and boost productivity

A well-planned website doesn’t just bring in new business; it can also help you run things more smoothly. Take something simple like a contact form. Most people would rather fill out a form than make a phone call. That means more leads for you, and fewer interruptions. Instead of taking calls while you’re busy on a job, you can reply to messages when it suits you. It’s more productive, more professional, and less stressful.

If it's not working, change it

If your website isn’t getting enough traffic or ranking well on Google, it’s time to take action. Make changes to improve it. Uppdate your content. Try different headlines. Rewrite parts of a page. Test out new keywords. Your website isn’t set in stone, and small changes can lead to big results.
Keep adjusting, experimenting, and improving. That’s how you get better rankings and more hits.

Keep your website fresh with regular content

Want Google to keep paying attention to your website? Keep it active.
Update it regularly with new content. Adding useful and relevant information shows that your site is active. If your website doesn’t have new content for a long time, Google may visit it less often, which can lower your chances of appearing in search results. New content doesn’t have to be complicated. It just has to be consistent and valuable.

Make your call-to-action buttons stand out

A good CTA button shouldn’t blend in; it should stand out. Your button isn’t just part of the design, it’s the point of action. So don’t make it match the background or fade into your colour scheme. Make it bold. Make it clear. Make it clear that it’s clickable. Think of it as its own element, not just part of the overall design.

Good design builds instant trust

Design isn’t just about looking good; it’s about showing you mean business. In those first five seconds on your website, visitors are already making up their minds. Before they read a single word, they’re judging whether you’re credible, professional, and worth their time. A clean, well-designed website builds confidence fast. In contrast, poor design does not.

Avoid hover menus on mobile

Got a mobile-friendly site? Great. But double-check your navigation.
Hover menus (where a menu opens when you mouse over it) don’t work on mobile. There’s no way to “hover” with your finger. So if your menus depend on this, mobile users will miss whole sections of your website. Make sure every menu is easy to tap and open on a phone. If users can’t navigate it, they will leave.