14 April 2017 | Website Marketing

15 More tips for a better website – Issue no. 4

Again we’ve collected 15 more tips which you can do right now for a better website.


Focus keyword in the first paragraph

The first paragraph of your post and pages content in WordPress is very important! It is always recommended to add your focus keyword within the first paragraph if possible. The reason is because Google crawls content from top to bottom, and if it finds your keyword there it can help deem your article as more relevant to the topic.

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Make sure you write a brief meta description for each page

Make it roughly 160 characters, and most important write it for humans and search engines. Remember! This description is probably the only free advertising copy you get on the entire planet. So don’t gloss over it. Spend time crafting compelling descriptions that will increase your click-through rate.


Write the perfect headline

Eight out of 10 people will read your headline. Two out of 10 will read the rest of what you wrote. Stats like this 80/20 rule illuminate the fact that headlines are often the make-or-break moment for each and every blog post.

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Create good internal links anchor text

The proper use of anchor text, of course, opens a new can of worms. Obviously, you don’t want optimized anchors. Just use natural, not optimized sentence fragments as anchor text, and you’ll do just fine. No cute tricks. No overthinking it. Just highlight, link it, and be done.

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E-commerce about page. Plug your people.

Customers want to know the names and faces – so include their photos – behind the companies whose products they buy.

Who’s on the team? What do they do? What are their backgrounds? What are their qualifications? Do they belong to professional organizations? Have specific product-related certifications?

These things let consumers know that they can trust the people behind your product.

To keep those bios interesting for your potential buyers, you can also offer some offbeat details about your team. For example, is your marketing manager a champion ballroom dancer? Is your CEO a whiz at solving the Rubik’s Cube?

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How to breakdown SEO

SEO can be broken down into two steps: Optimization and Authority.

  1. Optimization – Optimization is making sure that Google can understand what keywords you’re targeting, which services and products you sell, and where you sell them.
  2. Authority – Authority is making sure that Google knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content.

That’s SEO!


Create quality content

It’s a point that’s been hammered home again and again over the last couple of years, but good quality content is the crux of any well-performing website. If you want your website to do well and stand the test of time, then its content has to be brilliant.

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Check for outdated information

Scroll down to the bottom of your website page to where a copyright date is listed. Is it still recent? According to Small Business Trends, a website appearance that looks out of date is an instant turnoff to customers.

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Refresh your blog

Rebrand your blog so it’s not a “blog”. Instead of a blog tab in your navigation bar, call it “Steff’s Thoughts” or “Helpful Tips” or “Articles” – recreate yourself, move away from the title of “blogger” and start thinking of your website as a media business.

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Check for functionality every couple of weeks

Make a point to check for functionality every couple of weeks. Submit a trial form to ensure it safely makes it to your mailbox, click links to ensure they send you to the right places and double check that everything is working properly. If you ever find a problem, be sure to get it fixed as quickly as possible or provide an alternative contact route until it is solved.


Use proper grammar

It may sound like a no-brainer, but proper grammar and spelling are imperative for online marketing. If necessary, hire a copywriter or have someone else proofread everything before publishing. You’d be surprised by how many potential clients can be turned off by a typo.

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Reduce the size of your logo

Remind them that they’re in the right place, but your website isn’t the place to use a giant logo.

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Get quality backlinks!

When it comes to backlinks, there’s one simple fact that’s still true: the more quality backlinks a website has, the higher its chances of earning good rankings.

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Generate plain English URLs

How do you want your URLs to show up on search engines?

Like this?


Or like this?


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Rename your images before uploading

Sometimes you may upload images directly from your camera to your WordPress site. These images may have file names like “DSC_001.jpg” because they were named automatically by your camera.

However, those titles are not good for SEO because they don’t give the search engines any information about what your photos contain.

A proper image name will help your photos to rank for relevant keywords. So, before you upload your images, rename them to something more descriptive, such as, “girl-holding-balloon.jpg” or “green-field-of-flowers.jpg”.

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