This month we’ve collected 15 more tips which you can do right now to improve your website.
15 More tips for a good website – Issue no. 3
21
Write your description tag for humans
Although Google indexes your meta description, it doesn’t use it as a ranking factor. In other words, you’re not going to get higher rankings with some sizzling genius of a keyword-focused description tag. A description is there for your users, and Google looks at the description to display to users on the SERP.
22
Publish new quality content at least once a week
Not only does Google look at all your content, but they turn their Googlebot heads whenever you publish new content. Keep the bots happy by producing quality content at least every week.
23
Create a usable, readable, searchable URL
Google has revealed that it is best to use three to five words in the slug of your permalink. Additional words will be weighed less and could even appear spammy. So keep your permalinks short and take care to place important keywords first!
While keeping in mind the search engines, also keep in mind us humans. Be descriptive with your URL so that someone who sees the link can know what they can expect to see if they click.
For instance, this:
Can become this:
24
E-commerce about page. It’s Your story, So Tell It – Honestly
Your customers want to know what your e-commerce company is all “about,” so your About Us page should tell them what you do and why. Give consumers the information about your company in a compelling, yet honest way. Make them laugh . . . or cry. Let your customers know where you’ve been, where you are and how you got there. What problems did you face? How did you overcome them?
25
Internal linking main purposes
- Aids in website navigation
- Defines the architecture and hierarchy of a website
- Distributes page authority and ranking power throughout the site
26
Standout with your product page. Include beautiful images.
Product descriptions aren’t just about text. Images play a big part in converting shoppers too. Avoid using the generic product photos sent by the manufacturer. Your goal here is to stand out, not blend in with the rest of the stores in your niche.
27
Duplicate content concerns?
Googlebot visits most sites every day. If it finds a copied version of something a week later on another site, it knows where the original appeared. Googlebot doesn’t get angry and penalize. It moves on. That’s pretty much all you need to know.
28
The anatomy of an unbreakable password
The longer the password, the harder it is to crack. Consider a 12-character password or longer.
Things to avoid: Names, places, dictionary words.
Mix it up. Use variations on capitalization, spelling, numbers, and punctuation.
29
Use only one Heading Level 1 (H1) on a page
An H1 header is for a page’s main heading. Unfortunately, some webmasters think that awesome SEO means using a bunch of H1 text. This is simply not true. Using more than one H1 tag on a page is over-optimization.
Remember this rule of thumb: Just 1 H1.
It’s fine to use several H2s, 3s, and 4s, but there should only be one H1.
30
Use social networks as marketing tools
Social networks could be considered ‘extensions’ for your website. Where a website usually is about sending information, the social platforms are used as marketing tools for that website.
31
Make it Responsive
More and more people tend to look through internet with mobile devices. Just check out your website audience to see that over 40% of your traffic are mobile device users. So, make sure your site displays correctly on any screen.
32
Reduce the number of form fields
The amount of time it might take to fill out a web form can have a big impact on a person’s desire to interface it. The easiest way to shorten the time required to complete a web form is simply to lower the amount of data the user has to provide. Limit the data you collect to ones that are absolutely essential.
33
Make your footer a mini sitemap
If you have a large site, you should make your footer a mini sitemap of its own. When users can’t find what they’re looking for in the header, they’re going to look in the footer.
Reserve the header for your most important content links and use the footer for all others.
34
The most important element: Trust
Most visitors won’t take an action (or even linger long) on a website which they don’t feel is trustworthy.
35
Looking for ranking hacks?
OK, I’m going to give you one. Make your content, and the experience of consuming that content, unbelievably good. That’s step one.