Need a quick website lift?
Here are 15 fresh tips you can try out today.
Simple stuff that works.
12 Fresh tips to boost your website (#8)
96
Make your text easier to read
Light grey text on a white background might look nice, but it’s hard to read. Use strong contrast between your text and the background to make your text stand out. Dark text on a light background works best, or go for a light text on a dark background if you’re feeling bold. If you’re not sure if the contrast is good enough? Use a contrast checker. Better contrast means easier reading and a more polished-looking website.
97
Say what you do (and how well you do it)
What is the most important job of any page? Let people know what you do. The second? Show them you’re good at it. Keep it clear, upfront, and confident. If someone lands on your homepage and after 30 seconds still isn’t sure what you offer, you’ve lost them.
98
Add your business address to the footer
If you’re a local business, add your address in the footer. It helps with local SEO and shows visitors where you’re based. It’s super easy to do — and Google loves it.
99
The quality of your external links matters—a lot.
Only link to sites you would trust yourself. If you send people to dodgy, low-quality pages, it hurts your credibility and your SEO. Stick with reliable, professional sources — Google notices, and so do your visitors.
100
Make a great first impression with your design
Your website’s look matters. A lot. Website first impressions are 94% design-related. Avoid boring layouts, bad colours, pop-ups, tiny text, a corporate look and feel, or walls of words. Keep it clean, clear, and easy to navigate to keep visitors sticking around.
101
Focus on speed to impress visitors and rank better
A fast website makes a great first impression and helps you rank higher on Google. Make speed and performance a priority. Want to know how fast your WordPress site really is? Use tools like Google PageSpeed Insights or GTmetrix to test and measure your site’s performance.
102
Use your target keyword in the first paragraph
Place your main keyword at the beginning of the first paragraph. It helps both visitors and search engines know what your page is about from the start. This simple trick makes your content clearer and gives Google the clues it needs to rank you better.
103
Keep your URLs short and keyword-friendly
Make your URLs short and easy to read. Don’t forget to include a relevant keyword. It’s simple but helps both people and search engines understand your pages better.
104
Use a blog on your website to grow your business
Blogs are powerful business tools. They help turn visitors into customers, build trust, boost your brand, and improve your search rankings. No matter your industry or audience, a good blog can make a real difference to your bottom line.
105
Optimise your images ALT text
ALT text (alternative text) tells search engines what your images are about and is shown on your page until the images are fully downloaded. Make sure every image has clear, descriptive ALT text to help with SEO and improve user experience.
106
Why cancel buttons should never have a colour
Buttons with a colour show action. A cancel button isn’t an action — it’s a way out. So don’t make it colourful or flashy, or users might think it does something important. Keep it neutral so people know it is just an escape from taking action.
107
Make your content easy to skim
Most people don’t actually read the text on your website pages. So make sure your content is easy to skim with clear design, good spacing, and easy-to-read fonts. If people can’t scan it, you’ll lose out — even if your message is great.