Submitting your website to online directories can help boost your visibility. Ahum, a little. Very little. I have to be real, most of them look outdated, have clunky sign-up processes, and probably don’t get much traffic (if any).
You shouldn’t expect much in the way of visitors from these listings. The real reason to bother with them is for the links. Even though the value of those links is pretty low these days, it’s still better to have a few than none at all, especially when you’re just starting out or trying to build some baseline authority.
They might not drive clicks, but they might still be crawled by search engines. That means your business name, address and other details could still get picked up, which can help you show up better in local searches.
Hot Frog
You’ll need to create an account to submit your website. The good news? The links are follow, so they do pass link juice.
Cylex
You’ll need to register to list your business.
Opendi
This one’s a recent find. I haven’t listed a business on it yet, so I can’t say much about the process or results, but it looks like another directory worth checking out. If you give it a go, let me know how it goes!
Fyple
The link is nofollow – so no link juice here – but the listing itself is pretty detailed. You can add your location, opening hours, and even a photo gallery. You’ll need to register to get your business listed.
NZ Business Directory
Super easy to submit – no login or registration needed. And it looks like the links might actually pass on some link juice 😉 Definitely one of the quicker wins on the list.
Zenbu
Anyone can add info or list a business – you just need to register first.
neighbourly
Just sign up for a free Basic listing. Quick and easy – and a good way to get your business in front of local eyes.
Finda
You’ll need to register to add your website. Finda has been a Google Content Provider in the past, so it’s still worth getting on there. Heads up: the submission process isn’t perfect. Last time I added a listing, it took a few tries to get it through. Perseverance is the key here 😉
NZSearch
It’s nothing fancy, and the links go through a redirect so they might not pass much link juice.
