26 March 2015 | Website Marketing

6 Reasons Why You Should Switch to a Responsive Website Design Now

Responsive websites are designed to automatically keep your content looking great no matter what device your visitors view your site from – a desktop, tablet, laptop or phone. Your website layout will always be neat, tidy and easy to navigate. Check out our 6 reasons why you should switch to a responsive website now.

1. Provides a better user experience

Today users expect to browse your website just as easily from any device. When page elements (think of menus, images or even simply the text) do not display well on a phone or tablet the user’s experience quickly becomes a frustrating one and there’s a big chance they will leave your website and never return.

With a responsive web design the look and feel of your site is consistent on all devices delivering a far better user experience.

2. Receive love from Google

Recently Google announced a change to their engine’s search algorithm with preference being given to mobile-friendly (responsive) websites in their mobile search results from April 2015. Using responsive design is Google’s recommended method for creating websites and having a responsive site is a great way to rank higher in search results to bring you more traffic to your website.

3. Responsive websites load faster

When it comes to capturing the visitors attention your website needs to load quickly. A ‘regular’ website can take too long to load on mobile devices. People are impatient and it doesn’t take long for users to leave your website, return to Google and choose a competitor.

A responsive website is mobile optimised which improves page load speed on both mobile devices and desktops.

4. Future proof your website

It’s important that your website remains current with the latest web design trends and techniques. Responsive website design is as close to future-proofing a website as you can get and moving to a responsive web design ensures your website will be an effective marketing tool for years to come.

5. Distinguish yourself from your competition

Being the first in your industry to move to a responsive design website will give you the competitive edge. By making your website responsive, you can attract visitors that are leaving your competitors’ sites turning them into your customers.

6. It saves money

Development and maintenance costs are much lower because building a responsive website uses the same content and design to display on all devices. No separate mobile app or mobile website development is necessary either. And, your content is in one place which means publishing and maintaining content is so much easier.

Switch to responsive web design today

Well there you have it – six reasons for switching to responsive website design.
If you haven’t converted to a responsive website design yet, chances are you’re losing out and need to consider making the change sooner rather than later.

As always leave any questions you have in the comments below.
We are more than happy to answer them.

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